At My Lead Agency we firmly believe that the success of any component of our marketing automation strategy must always be measurable on both a quantifiable and qualifiable basis. We understand the importance of process optimization and are always willing to iterate and upgrade your marketing systems in order to achieve growth in the success of your marketing and ultimately, of your business.
My Lead Agency offers marketing analytics that are developed specifically to increase the effectiveness of your sales funnel. We pay close attention to the navigation processes of visitors to your online platforms, and can develop strategy based on this information. The analytics we offer at My Lead Agency can:
- Measure initial visitor engagement.
- Track the visitor as they navigate through your online and offline presence.
- Monitor visitors as they travel through the sales stages.
- Generate insight and intelligence which are directly attributable to sales conversions.
- Measure the ROI on your marketing investments including closed-loop feedback between marketing and sales.