The constant push and pull between Sales and Marketing often comes down to something very basic: Lists. The fact is, most lists organizations use for business development efforts are old, dirty, duplicated, over-called or rarely called, and are lacking key pieces of information such as email address or Twitter ID. The resulting consequence is a lack of success developing new lead flow because your target audience simply isn't getting the message you're trying to convey. There are some pretty simple symptons you should look for:
- low connect rate on the telephone
- high unsubscribe rate on emails
- high bounce rate on emails
- insufficient lead flow
- poorly qualified leads often a result of talking to the wrong job title
- low social media influence
With our Marketing Automation solutions, we can help you clean up your lists, consolidate them, deduplicate them, and automate the process along the way. We can develop a deeper and more substantial contact profile over multiple engagements without the prospect ever feeling like they're being harassed.
We can identify the individuals you need to engage, people of influence, so that you can reach their followers. We can rapidly grow your opt-in lists so that people want to hear from you rather then immediately disregard your outreach. We can segment your lists an unlimited number of ways, depending on how you want to engage them.
We can integrate these lists with your major systems including your Customer Relationship Management (CRM) system, your Marketing Automation system, your E-mail system and your Social Media Management solutions.
If you are frustrated with the results you achieve renting lists, or appending lists, or spamming lists, all in an effort to overcome the above issues, perhaps it's worth your time to contact us to discuss your challenges further.