The ability to effectively direct and organize leads is paramount to the success of any marketing strategy. It is no surprise that leads come from every direction in today’s world of marketing technology. Perhaps your business is gaining interest through online marketing such as a website, e-mail campaigns, online advertising or blogs. You could also be gaining recognition through print ads, cards and direct mailers, or trade shows. Either way it is crucial to manage leads through cost-effective and time efficient strategies.
We have developed a practical yet effective formula to evaluate leads based on quality definitions such as budget, authority, need, and timeline. We then use this information to assign leads with specific values and as a result, you have a better understanding of which department of your business will be most successful with them. The following is just an example of how our lead scoring services will result in a smoother automation process:
- Qualified leads with higher scores are considered more likely to convert to closed revenue and are automatically passed to sales.
- Lead scores are determined according to recency of activity and degraded based on inactivity as leads cool off.
- Unqualified or cold leads can be routed to lead nurturing programs until they become active again.
With our lead scoring strategy you will be able to relax with full knowledge that your leads are being directed and cared for appropriately, resulting in fewer dead-end leads and most importantly a higher conversion rate directly increasing the success of your business.