It's that time of year. You know the time. The time when you reflect on the fact that, from September to December, you didn't accomplish nearly as much as you'd hoped or planned to. Life got in the way. Work got in the way of work. Stuff happened but now you need to really buckle down and focus on demand generation, business development, guerrilla marketing, and general Revenue Creation 101. All I can say to you is this - I feel your pain. I get it. As my New Year's resolution, I propose we travel this road together. Here is what I plan to do. I'd love your feedback. Tell me how my plan compares to yours. Did I miss anything?
I know it all sounds like a lot of administration and paperwork. Trust me - it will pay huge dividends if you invest now for your long-term success. At most, we're talking about a couple of days doing the initial effort. Afterwards, we're talking about small daily updates; almost no time at all, really, in the big picture of your day. Most importantly, since people will be slowly getting back to work this week, with minimal expectations of you, now is the time when you can truly afford to make the investment of time and planning and scheduling to ensure you keep your New Years Lead Generation resolutions. Remember - you're not alone. We're in this together.
Happy New Years.
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